Consumer Perception on Hero Moto Corp

A Study on consumer light towards HERO MotoCorp bikes and after gross sales services provided in Chennai city A Project proposal (Submitted by R. Sethuraman, Roll No 0906MBA0547 Reg No 68210250011) 1. 1 PRIMARY OBJECTIVES * To analyze consumer perception towards fighter aircraft Honda force back bikes * To sop up feed back on what consumer expects from Hero Honda * To analyze consumer perception towards services offered by Hero Honda andperformance of the motor cycle. 1. 2 SECONDARY OBJECTIVES To analyze the buying ratio of the various products by customer and to identify the top rated products/bikes and which of the service satisfies them. * To identify the various features of bikes those argon expected by most of the customers while buying the two wheelers. * To get the statistics on satisfaction ratio of the customers on the virtuoso Honda products and services who owns hero Honda bikes. 1. 3 NEED OF THE STUDY Nowadays two wheelers become genuinely important thing which is very convenient vehicle in passing traffic cities like Chennai.So many leading companies are there in this field like tvs, bajaj, yamaha, and etc, but Hero Honda / Hero moto corp is unrivalled of the most successful enterprise for past 25 years. The study describes how this botheration is differing from other providers and why people go for it. Also it brings the various statistic results on the buying ratio. 1. 4 FRAME WORK OF DATA ANALYSIS TOOLS entropy analysis is seen to be series of distinct action * Formulate entropy analysis goals. * State assumption about data measurement * mend the hypothesis Choose the appropriate statistical test * Determine the substantial level and decision rules. * Calculate the test statistics * Observe the critical lever of the test statistics from the statistical table. * Draw necessary inferences. 1. 5 DELIVERABLES * The study helps to control the level of awareness and perception of the customers towards Hero Honda bikes. * It also provide s the information think to the source of awareness and the factors that influence the customer decision making, which is very effective for the Hero motocorp to capture the market.