The LEGO Group Case Study LEGO as we do it today first came into being in 1949 when Kirk Christiansen utilize a young visible plastic to create naive four and eight conserve building blocks. LEGO Group increase and developed worldwide course by year with successes and fails plainly nowadays LEGO Group is considered as mavin of the most famed and successful act brands in the world. Strengths LEGO Group in damage of sales is the worlds sixth largest toy manufacturer, a increase with a level and to which any generations get hold attached. It is famed brand worldwide. A harvest-time that has sub-groups of harvest-tides enabling it to attract a larger consumer base. LEGO Group has successfully introduced line extensions, which should serving confirm the brand. The product also has a unique exchange point. The toy of LEGO is aiming to capture a authorized imagination and also enable it to stand extinct in the market of dolls, cars, computer games etc. It is promoted as a form of play, which can be a strong exchange point when trying to make forth with educational toys. Making major(ip) stairs into virtual world is one of the main strong suit. As we know company has its webpage provided in different languages and tutorials of explaining how to play.
a nonher(prenominal) strength of LEGO Group is the broad of products it sells and its index to create products for children of all ages. This is twin with different products are engineered at different tar trace markets (determined by age). This may help ensure that consumers (the children) do not stop purchasing because they feel they have grown out of the product. It also makes the consumer believe that the product is more personalized to them. The information of target markets over age groups may also help detainment the consumer for longer, and so encourage the consumer to form a greater vex with and more loyalty to the product. Weaknesses LEGO is beginning to pass water products whose fit is distant from the schoolmaster building blocks, and so the new products...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper