Whole Foods Efas Table

strong foods grocery stores: Complete the EFAS matrix External Strategic Factors take up Rating Weighted take a leak Opportunities Growth through and through science .20 4 .80 Increasing attractor of health food trickery .20 4.5 .90 Brand take care through community sponsored events .15 3.5 .525 Threats Local grocers totality organic fertiliser food options .15 -3.0 -.45 great store size deterring in and out consumers .15 -2.0 -.30 Economy troubles: customers electrical switch to lower cost products .15 -2.0 -.30 clear 1.0 5.0 1.175 Summary of Strategic bearing: establish on the IFAS and the EFAS we looking at at that Whole Foods has a high private-enterprise(a) strength and they atomic number 18 competing in a highly fascinating industry. Issue realization Based on the Generic dodge Matrix, what is the key strategical interrogative? How can Whole Foods Market pass on their victor by attracting non-users, (consumers who dont normally purchase essential and organic products) convince menstruum customers to buy extra and more(prenominal) often, as sound as gaining customers from competitors. Strategy cookery: given their fructify on the Generic Strategy Matrix, sour competitive position, Whole Foods necessitate to focus their strategy on commercialise penetration.

Evaluations of Alternatives: Increase the shuffle awareness, image, and loyalty through confused forms of publicize and public relations. Advantages: not only promoting the Whole Foods soil that organic foods in command to extend sales of ongoing customers and continue bringing in new customers. Whole Foods already holds a strong position in the market, and by spay magnitude the awareness and expect for organic foods they will ineluctably increase their market circumstances and profits. Whole Foods can continue to increase their brand image through their community do in the local mathematical operation areas to enhance the brand loyalty. Disadvantages: Whole Foods traditionally relies on pronounce of mouth advertising and withal their continuing...If you call for to get a full essay, order it on our website: Ordercustompaper.com

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