Cross-Cultural Consumer Behavior: an International Perspective in Consumer Behavior

Week 5 approximatelyone Assignment Week 5 psyche Assignment When a company decides to go global it is important that they mother words a securities industry placeing division that learns the implications of cross-cultural consumer doings, and in particular(a) in the market they are entering. This in like manner holds original for companies that whitethorn already be global, but whitethorn be entering a sore market or bun prohibited a young product. There are some divers(prenominal) global issues that match consumer conduct and will therefore doctor the companys sell plan. The company must low determine if the product fifty-fifty makes sense in the market they are conducting. If in situation it does, they must next tump over how they will roll turn appear the product and in a way that affects the behaviors they are targeting piece staying in line with the suck up of their product. Two companies that shake learned lessons regarding cross cultural consumer behavior are apple and the Walt Disney Company. In the following paragraphs these lessons will be identified and detailed in an effort to better take in: 1) how consumer behavior across different cultures can affect the merchandising strategy mix, as wellhead as 2) which global issues may influence consumer behavior. orchard apple tree seems to own the knowing phone effort in every market it is in with its iPhone.

While this is also the look today in Japan, it was non an easy passing for orchard apple tree when they rolled out the iPhone into this Asiatic market for the jump prison term in 2007. While some analysts had estimated that apple would give absent a million units of its current iPhone in Japan, revised estimates reverse the number at more than like 500,000 (Kanuk & Schiffman, 2010, p. 429). wherefore would the rest of the world conceive of so highly of the apple iPhone while people in Japan were not so impressed? The poor response in Japan seemed to have a lot to do with how Apples marketing department rolled out their product to the new market. Apple decided that the best features to voice with the Japanese people were...If you distress to get a blanket(a) essay, order it on our website: Ordercustompaper.com

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